Marketing Strategy and Planning (Two Product Portfolio Analysis Essay

Marketing Strategy and Planning (Two Product Portfolio Analysis models) - Essay Example Increased competition fuelled by the process of globalisation, vast developments in the information and telecommunication technology as well as rapid changes in the world social and political structures have created intensely competitive markets in which today’s organisations are struggling to find a competitive foothold. Nature of today’s business is such that, organisations can no longer succeed in achieving a competitive advantage through product quality, speed of supply or production cost management. These factors have become prerequisites to stay in business and no longer offer a platform for competitive advantage. Organisations need to streamline their business strategies and explore and identify areas, which can be best exploited with the organisation’s resource base. Maximizing the effective deployment of organisational resources involve, crafting of market and product strategies that best achieve the organisational objectives. Thus, management of the pro duct portfolio becomes a key management consideration for those companies that aim to achieve sustainable competitiveness in the market place.

Orgnaisational structure and design Analyses McDonald's individual Essay

Orgnaisational structure and design Analyses McDonald's individual - Essay Example Most of the restaurants are operated locally (nearly 75%) and the chain of restaurants, one of the most successful brands of today, serves not less than 58 million customers per day (Our Company, n.d.). To achieve goals every organization has certain plans and strategies. The first step to the fact is having well defined mission statement. Mission statement is a sort clarification by the company to the outside world about their prime objective. The mission statement of McDonald's states "be our customer's favorite place and way to eat" (TIUA, n.d.). The vision of the leading restaurant chain reads, "McDonald's vision is to be the world's best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness, and value, so that we make every customer in every restaurant smile" (McDonalds Mission Statement, n.d.). To achieve the vision and the mission of any organization, it needs well set objectives and goals for the short and the intermediate term as vision and mission generally represent the long term status of the company. McDonald's, in 1979 came up with a popular scheme of 'happy meal' in which a toy was offered with the meal. Also to successfully implement the strategy taken, the company related their toys with many movies and their famous characters. The business strategy of McDonald's is that of a franchisee system.... The Business Strategy The business strategy of McDonald's is that of a franchisee system. The company generally employs local work force as the franchisee holders. It has a dual advantage. At the first place, the company can leverage out the contacts and networks of the local franchisee. On the other side, the local franchisee can use the global brand name of McDonald's and can get more footfalls in side the restaurant. Today, the biggest challenge faced by most of the multi-national companies is that of survival amidst continuous change and technological innovation. As the world is becoming increasingly smaller, people are becoming more conscious about the value for money. McDonald's in order to face and win such a tumultuous condition has been laying great emphasis on the following Speed - World has become very fast today. People have so many commitments to fulfill with the twenty fours of day. They would not like to wait for food for long at the restaurant. McDonald's has got this indication long before. It conducted certain surveys which revealed that the customers want the services at prompt. The company has been laying importance on speed since then. Cost - As customers are increasingly becoming aware about their hard-earned money, the only way out to have swift survival is through supplying quality food at low or reduced cost. One of the successful strategies in this regard initiated by the McDonald's is that of value meal. Under this scheme, customers enjoy discounts when they purchase number of items at once. Also some franchisee owners issue special discount on a special item on a special day of the week. Nutrition - McDonald's